Toy Fair 2016 – Promo Spot

Steve directed, photographed and edited this promo spot and accompanying short film for the Toy Industry Association’s New York Toy Fair – the largest show of its kind.

Director, DoP, Editor: Steven E. Mallorca
Producer: Les Kamens
Agency: The Photo Group
Motion GFX: John Wong Design
Add’l camera: Jean Baptiste Sankara, Jason K. Grey